mobile websites
With nearly 50% of Australians now having smart phones, the mobile sector is certainly changing. Gone are the days of just making calls and sending SMS messages. The new generation of phones have a multitude of functions that allow users to stay online wherever they. As a result, they expect to be able to access websites quickly and easily from anywhere. Mobile sites are becoming an increasingly important tool that allows businesses to make the most of the mobile market and capture audiences on the go.
For businesses without a mobile site, users can experience frustrating delays and navigation issues. The smaller screen size, differences in user navigation and loading speed all have a significant impact on how your audience experiences your website. Add to this the difference in location and the inability for Apple products to load Flash, and many websites will not meet customer requirements when viewed on mobile. By looking at recent website reports, it is clear to see the affect this has with bounce rates from mobile devices being significantly higher when a mobile site is not available.
In essence, a mobile website is simply a version of your main website that is optimised for the reduced screen size and browsing capabilities of mobile devices. This may include reducing the content, having less images and providing a user experience that is tailored to the key requirements of the mobile audience. Some of the key requirements for a mobile website include:
- Simple navigation
- Fast download time
- Fast, simple and secure checkout for purchases
- Targeted, easy to read content
- Clear contact information
We build and design mobile websites that are optimised for all mobile phones, including iPhones, Android and Blackberry. When a user visits your site, the website will automatically recognise their mobile and show them the optimised version – easy! So take advantage of the developments in mobile technology and develop an offering that allows your audience to connect with your brand in a whole new way.
