e-commerce
There's no doubt about it – ecommerce is here to stay and it's only going to keep growing in the future. By 2012 there will be more than 1 billion online buyers worldwide spending over $1.2 trillion dollars. According to recent research by PayPal, 64% of small businesses said that the Internet has increased their sales and 73% have saved money by reducing administrative costs.
Consumers are now expecting to be able to easily purchase goods and services online. So if you are not running an online store yet, you could be missing out. Creating a successful ecommerce website does require some planning, but is much simpler and affordable than it used to be. However, there are some guidelines to remember when creating an online store. These include:
- Have clear product images
- Include detailed, easy to read descriptions on the products or services you are selling
- Have easy to find contact information – including a phone number that will be answered during business hours
- Make sure you are offering secure payment options and let your customers know that their payment details are safe
- Make shipping costs and delivery times clear to manage expectations
- Show the returns policy so customers feel confident they can make a return
- If necessary, have a link to a sizing chart to make your customer feel more confident about purchasing online
- Allow customers to opt in to an e-newsletter so you can keep in contact with them
post-purchase
itsimple has built numerous ecommerce websites, such as www.olgadepolga.co.uk and www.tridistributors.com.au. Your custom designed website will enable you to manage your own product images, product information, pricing, freight and much. We also create m-commerce stores, allowing your customers to purchase via their mobile using a simple one step checkout system.
If you would like to talk to us about creating your own ecommerce store, just get in contact and we’ll help you out.
