Website SEO
Whenever you read about marketing efforts for a company or business, the term "online presence" keeps coming up. However, simply having a website will not create this presence. In order for you to really benefit from a website you need to seriously look at ways of getting more targeted visitors to the site. Through website SEO you would be able to achieve exactly that.
There are a number of major search engines in the world that people use on a daily basis with the three most popular being Google, Yahoo and Bing. People use these search engines to find all kinds of information and this information often influences their buying of services and products. In fact around 80% of all online purchases start with a search through a search engine.
Getting your website to feature at the top of the search engine rankings will therefore result in your business getting a huge boost. It would mean more targeted visitors seeing your products and services which could then lead to an increase in business. Achieving these top search engine rankings requires careful planning and the implementation of a sound website SEO strategy.
Planning your SEO campaign
The first step in setting up a successful search engine optimization campaign is by making sure you select the appropriate keyword terms. These are terms related to your company and the products or services it sells. Just selecting a random broad selection of remotely related terms would not result in you getting the results you are after. You might get targeted visitors as well, but the majority would not be interested.
At itsimple we do a careful analysis of your website and look at the keyword terms that should be targeted in order for your website to get results. If the right keyword terms are targeted at the start, it makes the whole website SEO process run a lot smoother. The terms selected should cover a wide range of both shorter and longer keyword terms related to your business. All of these should be selected based on the relevant search engine traffic they can deliver to your website, as well as the current competition for these terms.
If for example you have a website that sells performance parts for cars, we would need to look at the exact products you sell. We would not target a term like "parts" or just "performance" as this will not necessarily bring you the visitors you want. Targeting a keyword term like "affordable performance parts for Mustang" would bring you a visitor that is truly interested in what you have to sell.
The on-page website SEO
The next phase would be to ensure that your website offers visitors useful and relevant information. Just having a website that looks great doesn't mean that the search engines would understand what it is all about.
Often websites are set up in such a way that they are really graphic intensive. It is however not possible for the search engines to understand what a picture is about. You should therefore have a wealth of information available on your website related to your company and the products or services it might offer.
When the search engines look at your website they want to see that you are trying to offer visitors to your site the information they want. Offering useful information makes the internet a better place for everyone and your useful information will help in improving your search engine rankings. If you only have little bits and pieces of watered down information, no one will benefit from it and the search engines wouldn't give you much credit for this either.
The information however needs to be added in a specific way to enable the search engines to understand the relevance of your web pages. Through our extensive knowledge regarding the algorithms used by the search engines we would be able to assist you. While no one knows the exact algorithms used, our knowledge and experience gives us insight into what gets results. We would be able to help you to add the right information in the right format to your website in order for it to achieve the best possible results in the search engine rankings.
Link Building
Going through the first two steps is crucial in running a successful website SEO campaign. Without it your efforts will be in vain. However without proper link building, you would have a racing car with absolutely no fuel.
The importance of link building in making your website SEO successful can't be emphasized enough. When two websites have similar content, the above mentioned on-page SEO, then search engines start looking at the amount of links pointing to a website.
Using the example of the performance car parts website, you would need other websites to refer to your website saying it is indeed related to performance car parts. The more sites that refer to your site confirming what your website is all about, the better.
In essence it is a popularity contest, so if your site and that of your competition has the same substance, the links become the determining factor. If you have 100 links pointing to your website and they only have 20, then your website will ranking higher than theirs.
All websites are however not created equal and as a result all the links from those websites aren't either. It is therefore important that you get links from good quality websites, which will show the search engines that these sites want to be associated with you.
A holistic approach to website SEO
We aim to cover all bases when it comes to search engine optimization. Just trying to do one part well or two parts well will not bring the desired results and will not enhance your online presence.
On the other hand if all factors are taken into account and a well thought out website SEO strategy is implemented, the results will blow your mind. It will change your business forever and move you up to a whole new level.
Once you reach the top of the search engine rankings it is however not the time to get complacent. You then need to continually work on adding more relevant content and building more links on a regular basis. Our website SEO services are aimed at getting you to this level and elevating your business to a whole new one.
