web content writing

There is web content writing and then there is good web content writing. Read both and you'll quickly discover just how important good content writing is – especially when it comes to the online environment. Although putting together a few words might sound easy, it actually can be harder than it sounds to write great copy that both informs and engages.

Online users read webpages differently to traditional print based media. Online readers tend to scan web pages and headlines rather than read everything word for word. Bullet points and lists are often most effective way to write for the web and short and punchy sentences prove to be effective and engaging also. A page full of text with no formatting and spacing is a big put off to online users. Keep it short, sharp and to the point – just like this webpage!

Armed with this online reader insight, itsimple's team of talented web content writing specialists can write interesting and creative content to not only inform, but also engage the reader to take a desired action. Better yet, we'll include relevant keywords in the right places to ensure optimised ranking in search engines. All we need are the key information points and the desired action and we'll take care of the rest.

Just some of the web content writing we do includes writing for:

• Webpages (including onsite SEO)
• Landing Pages
• Blogs
• E-newsletters
• Social Media

Content copywriting is a real skill. In the days before the internet, many notable authors cut their teeth in the industry by copywriting. Salman Rushdie, Philip Kerr and Peter Carey, all found their way into the industry by using this path.

These top writers found work copywriting as their first real writing jobs. Web content writing is no different. Notable authors in the future will now be working in web content writing at this present time. A naturally talented writer can turn even the most mundane topic into an engaging read.

The internet is also full of awful writers as well as the good ones. This means there's often a vast difference in the quality of the content produced.

Some authors have totally forsaken quality and chosen instead to embark on the quantity approach. These bad authors often stuff keywords into their work, which can make it unreadable. There's even frequent cases of web content writing where the author has absolutely no idea of the subject matter, having done no research whatsoever.

Some SEO and marketing firms also poorly pay their writers. This can lead to content being written by desperate writers with no track record, or writers who can barely write in English. This could be from parts of the world where they can make a living wage from these poorly paid assignments.

Here at itsimple, whilst we recognise that everyone, no matter where they are from, has the right to a fair shot, we pay our authors a fair wage. This ensures we can pick people with a proven ability in web content writing and written English, whose skills are actually in demand.

Our careful vetting of our writers ensures the web content writing we offer maintains quality and consistency throughout the content. We keep our web content writing concise and to the point. We do not stuff keywords or fail to do our research.

Research is vital when producing web content writing. Bad research can lead to factual inaccuracies in the content. Where E-commerce is concerned, this can cause problems of a litigious nature. Much of what is written where financial transactions have taken place is legally binding in most parts of the world.

Legibility and fact checking are not the only concerns where web content writing is involved. Where many authors of web content writing struggle, is the relevancy of their work. We pass on clear instructions to our writers which helps them give our clients exactly what they have asked for. Relevancy of the writing is vital to ensure it attracts the correct type of web traffic. The people reading the content should find exactly what they are searching for, in a clear and concise way.

Good web content writing is vital to maintaining the integrity of your brand. Bad written content which links back to your main site can harm your reputation. We do not consider any content produced of a lower priority than any other content. All levels of web content writing we offer at itsimple is consistently well written. Whether the web content writing is for your main site, a blog or a social media post, all of it will be of a high standard.

If you have a website that is struggling to attract visitors, web content containing relevant keywords to your business can drive a substantial amount of traffic to your site. These keywords must be inserted in a way which appears natural and does not ruin the integrity of the piece. This can take a lot of skill. This is where SEO writing differs from conventional copywriting. An outstanding copywriter may struggle if they have never written content that is optimised for search engines. Our team of writers have all worked extensively in this field.

By using itsimple, you will ensure that your written content is not only of a high quality, but is also optimised to attract traffic and keep them reading. If you are struggling to do this alone, don't be too hard on yourself, as it takes a lot of skill. It can also be a very time intensive activity which can take you away from your real vocation.

By getting our team to do the writing for you, you can spend your time doing what you do best, safe in the knowledge that the standards here at itsimple are very high.

As part of our web content writing service, we also provide full on-site SEO copywriting. This includes copy for webpage title tags, meta description tags, keyword page text, H1 tags and ALT tags . As with most things online, it's the little things that can matter most. That's why we go that one step further with our web content writing.