Web Analytics Reporting
It is all well and good creating an amazing looking and highly functional website, but it needs to perform to be successful. If it is not meeting the goals of your business, or engaging and delivering value to your customers then you are not achieving online success. However, with so many factors to take into consideration, measuring success online can seem overwhelming. For optimal site performance you do need to dedicate time to understanding what is happening with your website. itsimple loves this part of online. We offer a range of detailed and informative reports and auditing services to help measure the performance of your website. We call this Web Analytics reporting.
Web Analytics allows you to see just how your website is performing and where improvements can be made. We use tools such as Google Analytics, GetClicky and Google Webmasters to provide you with reliable, easy to understand website reports. Through Web Analytics reporting, the information we are able to provide includes:
- visitor numbers
- average time visitors spend on the site
- site bounce rate
- the number of external links to your site
- which pages are the most popular
- what terms people used in a search engine to find you
This information will allow you to see what areas of your site are performing well, and which need to be improved.
An increasingly important area of reporting is understanding how mobile users are interacting with your site and what you need to do to improve the user experience. Sites that are not mobile optimised are seeing bounce rates that are 80% higher when access via a mobile device.
Why are mobile users so vital to a business?
When business started to migrate from the offline world to the internet, those who did not embrace the technology fell behind, or at least did not maximise the potential of their business. We are seeing similar patterns as more and more people are browsing the web on their smartphones. Often people look for a business online via their mobile when out around town. If the website is not properly optimised they will go elsewhere.
When browsing on a mobile, sites which are poorly optimised, or not optimised at all for mobiles can be slow loading, difficult to navigate and can even send users over their data allowance, costing them money.
With web analytics reporting we can help you avoid these problems by identifying the common trends that show if your website is losing a large amount of mobile users.
Use web analytics to identify the areas where you are losing potential customers
Web analytics reporting can help show where there may be barriers which stop someone from using your products or services. If we are seeing the people browsing your site get to a certain point, and then retreat back to the search engine, this helps us point to problems in your website.
They may be things you don't consider as barriers to a purchase, but often businesses place obstacles in their customers way unintentionally. It can be a slow loading website, an overly complicated and slow loading flash intro, it could even be the website design and layout itself. If you have a reasonable amount of traffic, but a poor conversion rate, this is a clear sign of problems which we need to identify. Web analytics reporting will help us get to the bottom of these problems and advise you on how to put them right.
We can also tell you more about your customers by using web analytics reporting
What used to come under the umbrella of market research in the past, can now be viewed by web analytics reporting. this information on customers and potential customers is very valuable to a business. It can tell which product ranges or services are the most popular, and help you tailor your business to follow suit.
Empowered by the valuable information gained by web analytics reporting you can save time and money by prioritising the services you offer to meet the demand of your customers, and expending less on the services which don't interest them as much. With web analytics reporting you may also be able to gain further information on what you could offer them in the future, by taking note of the terms they have searched to find you and the things they have said about you elsewhere.
Why do external links matter?
External links help you improve your standing in search engines, they may also offer valuable information by letting you know what customers and possibly even critics have said about you. Web analytics reporting can provide you information from forums, blog posts and review sites. By using web analytics reporting to find these comments, you can learn a lot about what you are doing right, and where you could improve.
It may even allow you to contact your critics and offer a fair response. If for example, you came upon a review with web analytics reporting, that criticised your brand, you could offer to put right these problems. The author could then make a note of your excellent customer service in his review, helping secure the reputation of your brand. If you had never used web analytics reporting you would have possibly remained ignorant of this for many years. This poor review could have been turning away many customers without you even knowing it.
Itsimple will do these time intensive tasks, helping to keep you informed. You will be able to use this information to identify things about your website and business which may be losing you revenue, and turn them around for the better. We have extensive experience in using these methods to benefit our clients and change the fortunes of many businesses.
The information provided from Web analytics reporting can be as simple as you wish or as detailed as you need. The internet has become saturated with a growing number of websites and the pressure to provide a successful online offering is important to your business or brand. Web analytics reporting has become essential for all businesses operating online to develop and fine tune their site and offering
As part of itsimple total solution offering, understanding how your site performs is an essential part of our ongoing strategy.
