Google Adwords
Google AdWords is an incredibly flexible advertising platform which allows you to invest as much, or as little, money as you want. With approximately 90% of all searches in Australia being done on Google, the main paid search advertising program you should be using is Google AdWords.
With Google AdWords, it's all about results. And the only way to get results is by setting goals and having a clear strategy in place. Google Adwords offers four variations of ads. These include:
- Traditional text search ads
- Google Network text search ads (text ads on other websites)
- Google Network image search ads (image ads on other websites used mainly for branding)
- Video ads
So how do you go about developing a Google Adwords strategy you ask? itsimple works with you to understand your business, your campaign goals, your target market and your budget. We will then do in-depth keyword research and put together a strategy to help you achieve your online potential.
Great thing about Google Adwords it is a great way to test the market place for demand. For example if people are interested in the keyword "dog training" and you offer dog training services or tips on your site. If you start a Pay-Per-Click campaign around dog training words, than you will be able to test which key words get a response from your target audience. If successful you know that these words work and therefore it is probably worth spending the money and time and optimising your keywords into your website, so you don't need to continue to pay for Pay-Per-Click. Once again this process of optimising your website takes a lot of time and money, so that's why it's always better to try it out with Pay-Per-Click first, before you spend a lot of time and money optimising a site for the wrong key words.
To save money and time why not get experienced a professional to do your Adword management. If you want to discuss the potential of search engine advertising, give us a call now. We'd love to talk to you!
