STEVE CROUGH – MANAGING DIRECTOR

In 2007, Steve Crough founded ITSimple, with a clear passion to engage Australian businesses with the latest innovations in web developments and technology that positioned them for future growth at a reasonable cost. Steve has had a passion for business and technology from the beginning of his career. With a background in retail operations and finance, he brings considerable commercial acumen to the management of your online strategy.

Steve is the one finding new technology and advancements that make your business processes and customer experience continually improve.

The emergence of domain name real estate as a major part of your online strategy is another keen area of interest and passion for Steve. He believes that you should place as much importance on protecting your online real estate assets as you do on your physical ones and he will help you do so with an ITSimple Turf Protection Report.

When you commence a project with ITSimple, Steve will guide you through and ensure that the process is rewarding, educational and most importantly simple! His other passions include AFL (yes world another Collingwood supporter, his family and most especially Angus Jack.

SARAH FRANKLYN – ONLINE CLIENT STRATEGIST

Despite the crazy marketing title, Sarah’s passion is about helping clients and customers have the best possible online experience.

Over many years in the internet space at organisations such as www.presidentialcard.com.au, www.wishlist.com.au and www.evoucher.com.au, Sarah has developed a real skill in helping business get a return on their internet investment.

Combining a professional career in marketing with a keen interest in mentoring, Sarah has worked with a number of young people in helping them transition into the workforce or into a new industry. With this experience you can be assured that Sarah will mentor you through your online strategy development to ensure that you and your business stakeholders continue to learn as you go.

By combining application, technology, channels and content, Sarah’s role in your partnership is to ensure that you maximise your exposure to your current and prospective customers. By taking you through a detailed brief to understand how your business currently manages its online presence and what the potential is, Sarah will ensure that you build the business sustainably within a framework that you are comfortable with.

Sarah’s particular passions are also Collingwood, food, ideally preparing it for others or sampling the work of great chefs and shopping. It doesn’t matter whether its online or at the local farmer’s market her passion knows few limits!

CHRIS ASHER – ONLINE & DIGITAL DEVELOPER

Don’t let Chris’ quietly spoken manner fool you, it simply distracts you from a serious passion for the internet and technology. Whether its developing a new site, making an existing one work better or developing a new piece of functionality for you, Chris is passionate about his job.

Chris is like an online detective, he is constantly finding ways to find you new customers and link them back to your website. He is forever trying new things, building his knowledge and keeping in touch with the latest industry trends to make sure you have the right information to make decisions about how your website should evolve.

Igottasee.com is a new initiative of Chris and Steve. If you enjoy rating movies, reviewing, making lists of movies to see and sharing this with your friends igottasee is the social network for movie buffs! As a former Barista of some note, Chris has a real passion for great coffee. He will gladly wax lyrical on the elements it takes to make a great brew. Then of course there is Chris’ serious love of music. Whilst he can appreciate the classics his real love is electronic music and shred guitar! When he's not working on our clients websites, he is either writing and performing music or working as Production Director at learnshredguitar.com, a successful online guitar tuition website with Doug Steele.

BOB ROSSITER – BUSINESS DEVELOPMENT

What might surprise you when you meet Bob is that his background is in running trade businesses and not in technology solutions. After a couple of minutes with him you will be staggered by the passion and desire for learning that has driven Bob to the internet and technology. Over his career his great success has been in working with clients to build long term successful relationships. This has driven him to continually find better solutions for his clients, particularly small business.

If you want your technology partner to talk in plain English, guide you through the process at your pace and help you learn about the solution as you go, then ITSimple with Bob as our Business Development Guru are exactly what you are looking for.

Bob’s passion other than learning is golf. This is a man with a serious commitment to his chosen hobby and is happy to talk par, handicaps and eagles all day.

ELFREDA BOUTROS – ONLINE CLIENT STRATEGIST

Elfreda will work with you and your team to find what works best for your business. Elfreda will be able to identify strategies to develop your business utilising the latest digital innovations or simple old fashioned marketing techniques. As a true entrepreneur and passion for digital innovation, Elfreda will help you get the most out of your online or offline strategy.

Specialising in business development & marketing strategy, Elfreda has worked for a training organisation IBSA, professional trade union APESMA and benefit program company Member Advantage. Working closley with blue-chip companies such as American Express, AMP, Optus, AVIS, Virgin Blue and Qantas.

With extensive experience in both the corporate and not-for-profit arena including building and engaging large membership bases, you will get to understand that there are not many industries Elfreda has not had experience with.

Through her widespread contacts with online business’ Elfreda can introduce you to sales channels you probably wouldn’t even know existed and worked!

When Elfreda isn’t working with the many companies she currently manages, such as Pipers International, Calder Windows & Glass she is deeply passionate about Social entrepreneurship. For instance, Scarlet Living is Elfreda’s online lifestyle business designed to help predominately woman manage their lifestyle, and at the same time, generate money for a worthy charity.

Other than developing businesses, Elfreda enjoys the tranquility of Yoga and chilling out at the best kept secret Melbourne cafes and restaurants.