about itsimple

Background

InnQuizitive is all about trivia. As part of the Full House Group, they host regular trivia nights at pubs around Australia as well as offering private trivia nights.  InnQuizitive had been using a very simple landing page to promote their events before coming to itsimple.

Delivery

The design brief for the site was to make it colourful and appealing while adhering to all brand guidelines.  A simple design in the main colours of yellow, red and purple was created so the site did not come across as overwhelming or crowded.

As the website has information for a number of audiences including pub goers, pub owners and people wanting a private event, it was important that the site was appealing to all.  It was also necessary to ensure easy navigation and access of content for these different markets.

A main content area on the homepage was created to give users a simple explanation of the InnQUIZitive offering. Smaller modules were placed below this to give flexibility in promotional offerings.  A mobile optimised site was developed that allows users to get an understanding of what InnQUIZitive does, as well as to see where and when the next events are occurring.