about itsimple
Search Engine Optimisation is the process of improving your website ranking in search engines when relevant keywords are used. When you type something into Google there are over 200 signals to determine what is displayed and the order used. The aim of any SEO activity is to get your website to the top of these results to increase traffic to your site.
The SEO field is a very competitive space. The guidelines and activities are constantly evolving as search engines continue to develop and make changes. Generally speaking, SEO results will not appear overnight. It takes a long-term commitment to ensure high search rankings, but SEO is a great way to receive high quality web traffic.
At itsimple, we follow 6 distinct steps when undertaking SEO:
- SEO audit
- Keyword research
- Strategy
- On Page SEO
- Link building
- Reporting and ongoing optimisation
